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Reader Response Draft #1

 The webpage by ENGIE (2013) states that ENGIE is top in the European market and also the world's biggest independent provider of urban cooling networks, providing constant comfort needs to public and private sectors while ensuring environmental sustainability by cutting down carbon dioxide release. It also have a global influence on the heating and cooling network due to its extensive operation, ranging from Malaysia to Italy. ENGIE customizes solutions for different demands. The company uses renewable energy to generate heat for its heating networks alongside the use of freshwater for their cooling networks. Such an approach is more environmentally friendly compared to competitors in the market. These are part of its plan to increase renewables to 50% across its European urban network starting from 2018. I believe the reason behind ENGIE's success in the market is because of its environmental sustainability feature in terms of carbon neutrality and reducing carbon footprint.

ENGIE announced that it will cease the operation of coal-fired power plants and will stop building any new coal plants in 2015,  with the goal of completely phasing it out by 2025 in Europe and 2027 across the world. Following the announcement, ENGIE proceeded to sell 4 of its coal-fired powerplants in the Netherlands and Germany. This led to coal to constitute only 4% of its global power generation capacities, a decrease from 13% in 2015. This is in line with the company mission statement "to  transit towards a carbon-neutral economy." (ENGIE, 2019).  Based on ENGIE's 2021 key figures, carbon dioxide released from the production of electricity was reduce by 52% compared to 2012. Renewables constitute 31% in its electric capacity mix as well. (ENGIE, 2021)

ENGIE cater their services to satisfy the need of its clients. In order to provide a carbon- free energy supply and consumption control solutions, ENGIE offers clients an energy mix which consist of more than 70% of renewable energy. It also provide electricity contracts that are fully hydro and wind powered, from production locations that are located only in France. Electricity contracts offered by ENGIE consist of green electricity. This means that an equal amount of renewable energy is administer into the network for every KWh of electricity consumed. (ENGIE, 2021)

Due to social medias and technological advancement, messages are able to spread much more easily compared to the past. As more people learn and understand about environmental sustainability and global warming, more actions are taken to tackle the issues. According to a study by GreenPrint, an environmental technology company, "77% of Americans are concerned about the environmental impact of products they buy and 76% of Americans would switch their preferred packaged goods brand if they were offsetting carbon emissions. 74% would switch gasoline brands in the same situation." (GreenPrint, 2021) 

As people are getting more concerned about the environment, ENGIE provides solutions for consumers that can play a part in environmental sustainability. This allow more people to transit towards utilizing ENGIE's services as they have similar goal, which is to be more environmental friendly. Statistics published by ENGIE states that its customers prevented 21 megaton of carbon dioxide equivalent emission in 2020 by using ENGIE's products and services.(ENGIE, 2021) The company aim to spread awareness of its comprehensive solutions to customer which can help to decarbonize the economy on a global scale. (ENGIE Impact, 2021) This allow more people know about its effort and will join in to support. In return, this help to make ENGIE successful in the market as well.



References: 

  • ENGIE (2021) District heating and cooling systems. Retrieved from https://www.engie.com/en/businesses/district-heating-cooling-systems
  • ENGIE (2021) ENGIE Key figures. Retrieved from https://www.engie.com/sites/default/files/assets/documents/2021-09/ENGIE-ChiffresCle2021-EN-WEB_0.pdf
  • ENGIE (2021) ENGIE makes a commitment to the European Commission to help consumers reduce their carbon footprint. Retrieved from https://www.engie.com/en/journalists/press-releases/engie-makes-a-commitment-to-the-european-commission-to-help-consumers-reduce-their-carbon-footprint
  • ENGIE Impact (2021) Accelerating Decarbonization of the Energy Sector. Retrieved from https://www.engie.com/en/news/client-decarbonization-approach
  • GreenPrint (2021) GreenPrint survey finds consumers want to buy eco-friendly product but don't know how to identify them. Retrieved from https://greenprint.eco/greenprint-sustainability-index/



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Reader Response Draft #2

   The webpage by ENGIE (2013) states that ENGIE is top in the European market and also the world's biggest independent provider of urban cooling networks, providing constant comfort needs to public and private sectors while ensuring environmental sustainability by cutting down carbon dioxide release. It also have a global influence on the heating and cooling network due to its extensive operation, ranging from Malaysia to Italy. ENGIE customizes solutions for different demands. The company uses renewable energy to generate heat for its heating networks alongside the use of freshwater for their cooling networks. Such an approach is more environmentally friendly compared to competitors in the market. These are part of its plan to increase renewables to 50% across its European urban network starting from 2018. I believe the reason behind ENGIE's success in the market is because of its environmental sustainability effort in terms of carbon neutrality and reducing carbon footprint...
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